The moodboard from the future.

Spark. Shuffle. Share.

check competitor decks

find that one image from last week

too many tabs

sync w/ brand team

re-export all PNGs @2x

wait which Figma file

Pinterest board from 2019??

send inspo to Slack

client wants "bold but safe"

v3 or v4???

which moodboard app was it?

ask design team for assets

Google Drive or Dropbox?

color palette TBD

screenshot that Are.na board

meeting in 20 min

creative-direction-v4-FINAL-final2.pptx

Creative direction is fucking hard.

You spend hours collecting references across 132 tabs while juggling 4-5 apps. Then it's your job to make it coherent for your team. You end up staring at a blank deck|

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due tomorrow

Your moodboard should make itself.

# brand-identity / AI active Share Ask about this board... These pins share warm tones and editorial framing. Finding 3 more... Warm brutalism saved from a conversation A are.na Texture and Materiality are.na/channel/texture-and... Earthy warmth Creative Brief Share Direction Warm editorial with rich saturation. Cinematic lighting, organic textures. Layered compositions with depth. Palette Keywords cinematic warm editorial organic References 6 pins from brand-identity board coral.fm/b/brand-identity Copied!
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Spark a mood

Throw in anything — images, words, links — and your board will start to fill itself from across the open web.

New pin from 2 selected Shuffling...
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Shuffle until it clicks

Combine, generate, or pull in similar pins. It's like finding the right vibe with the shuffle button on iTunes.

coral.fm/b/brand-id... Copied!
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Share a direction,
not a deck

Your board becomes a creative brief. Share it with one link. Get reactions.

The future

Your board is a creative engine.

Researching... Found 12 references so far editorial warm cinematic

Research agents

Tell AI what you're looking for. It searches, curates, and builds your board while you focus on the work.

Blended from 2 selected pins

Generate from your pins

Select two or more pins. AI creates new images that blend their styles, colors, and mood. Your board feeds itself.

Creative Brief Direction Warm editorial with rich saturation. Cinematic lighting, organic textures. Palette Keywords cinematic warm editorial organic

Board to brief

AI reads your board and writes a creative brief — direction, palette, keywords. Share the vision, not the files.

You can hack your dream workflow together.

2 selected 1 2 3 4 5 6 7 8 9 10 11 12 const board =await coral.boards.get("mood-ref") const pins =await board.pins.list() // Add a pin from any source await board.pins.create({ type: "image", url: "https://..." }) // Share it instantly const link =await board.share() // → coral.fm/s/a3kx9 Response { "id": "pin_8f2a...", "board": "mood-ref", "type": "image", "thumbnail": "https://r2.coral.fm/..." } What mood do these create together? Find me more like this. 2 pins attached These two feel cinematic and warm — rich saturation, dramatic lighting. I found 4 references that match this direction. create_pins(4 references) researching... researching... researching... researching... api.coral.fm API AI
Open API

Hackable by design.

Your boards aren't locked in. Read, write, and remix anything through the API. Build bots that curate for you, scripts that auto-organize, or plug your boards into AI agents, CLIs, and tools that don't exist yet.

REST + webhooks. Works with anything that speaks HTTP.

AI Ready

Your boards talk back.

Select pins and ask questions. AI sees what you see — colors, composition, mood. It can even research and add new references to your board while you work.

Works with Claude, Cursor, Windsurf, and any tool that supports MCP.

Spark. Shuffle. Share.

Live in the future.